Figure 5: JESHOOTS.COM. ca. 2017. White work table with notes, smartphone and laptop Week 1 Joining the Creative Events Management MA, feels like the first blank page we try to fill when writing an assignment, the theme of which we like a lot; chaotic but also fascinating. It is true that the process of learning […]
Figure 6: Elena Mozhvilo. ca. 2021. No title Week 2 This week’s content concerning creativity, has boosted many thoughts in my mind. I remember being totally confused when a teacher of mine was talking about creativity, supporting that not all of us can be creative, because creativity entails something totally new, something totally innovative. At
What is creativity? Read More »
Figure 7: Secret Garden. ca. 2019. Colorful spring bouquet in modern vase Week 2 Tell me and I will forget, show me and I may remember, involve me and I will understand. Confucius Creativity is a vital ingredient in an event’s recipe, in that ‘businesses need to create experiences that are memorable, given the increased
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Figure 8: Tara Winstead. ca. 2020. Banquet table with elegant flowers and dishware Week 3 When I started thinking of taking a master’s in the events management field, I only knew a few things concerning events, coming from my practical experience in an event we had conducted at work for one of the brands that
Figure 9: Shane Rounce. ca. 2018. No title Week 4 Some years ago, when I was studying for my bachelor’s degree at the university, our department organized an event in order to create a sense of community by bringing together all the students and teachers of Marketing. The event was called ‘ME into WE’, a
Events & Social Impacts Read More »
Figure 10: Fabian Blank. ca. 2016. Cute piggy bank Week 5 Goody’s Burger House, is the biggest burger chain in Greece, and one of the brands that I work for. It is a Greek brand that made its appearance in the market in 1975. For more than 45 years it has managed to survive the
Budget creation in events Read More »
Figure 11: Paul-Alain Hunt. ca. 2021. Wall street sign Week 6 Events are always organized for a reason, they are means to achieve a goal, either this is to raise money, to boost sales, to bring people together, or to provide entertainment. This means that they hold some value and there is a certain worth